HANDLING OF MARKET COMPLAINTS

Description

Pharmaceutical companies prioritize the handling of market complaints to ensure product quality and patient safety.

A well-defined complaint management system is crucial for prompt investigation, root cause analysis, and corrective action implementation. This involves logging complaints, assigning them to relevant departments, conducting thorough investigations, and communicating with customers and regulatory authorities. Effective complaint handling fosters trust, enhances brand reputation, and drives continuous improvement within the organization.